Premium 3-ply toilet paper made from 100% recycled Australian materials. Double-length rolls (360 sheets) designed for fewer changes and better value.

Choose between 24 rolls for smaller households or 48 rolls for better long-term savings. No inks, dyes, or scents — just clean, sustainable comfort.

Smart Ass toilet paper is made from 100% recycled Australian paper, meaning no trees are cut down to produce each roll. Instead of using virgin wood pulp like traditional toilet paper, it repurposes existing materials to reduce waste and support a circular production system.

Manufactured locally in Australia, the process reduces transport emissions while supporting local production. Recycled paper also requires significantly less water and energy compared to virgin pulp manufacturing, lowering the overall environmental footprint.

The rolls are made without inks, dyes, or added scents, keeping the product clean and chemical-free while maintaining softness and strength. Each roll is designed to be both sustainable and practical — combining eco-conscious materials with everyday performance.

Developed in collaboration with sustainability advocate Joost Bakker, the product is built around reducing waste, eliminating unnecessary materials, and challenging traditional toilet paper manufacturing methods.

By choosing recycled toilet paper, you're helping divert waste from landfill, reduce demand for deforestation, and support a more sustainable alternative to single-use paper products.